FACE Professor Héctor Menacho will present the third edition of his book: Research Methodology in Business Sciences – Diario de Noticias y Actualidad de Loreto – Iquitos – Ucayali – Requena – Datem del Marañon – Mariscal Ramon Castilla – Alto Amazonas – Loreto – Maynas

Professor of the Faculty of Economics and Business Sciences, National University of the Peruvian Amazon (UNAP), Dr. Héctor Aníbal Menacho Rojas, will present the third edition 2022 of his book “Research Methodology in Business Sciences – Thesis and Thesis Plan ”, With the aim that researchers (undergraduates and post-graduate students) design their research strategies on the basis of widely known scientific models. Likewise, the author will present a simple strategy, with language that allows him to carry out an investigation easily and simply to solve problems in less time and cost.
The event will take place in the auditorium of the Central Library of the National University of the Peruvian Amazon (located in calle San Marcos / Las Crisnejas s / n, reference structures of the Faculty of Dentistry, San Juan Bautista), Friday, April 22 of 2022, at 4 pm, attended by UNAP authorities, special guests and the general public.
In the content of the third edition of the volume “Methodology of research in business sciences – Thesis and thesis project”, it is deepened; the objective of carrying out a university thesis, the strategic approach to research, the structure of a thesis plan, the important concepts in the methodology of scientific research, scientific research, methods of scientific research, the presentation of the problem, the formulation of the problem, the objectives of the research, the theoretical framework, the hypothesis, the variables, the indicators, the population, how to describe a scientific article, evaluation of a survey, examination of the thesis seminar course, regulation of the qualifications of UNAP study and degree, directive for the achievement of academic qualifications in the specialization school and introduction to the Apa style.
The author explains that corporate research today transcends scientific and academic research, such as obtaining a bachelor’s degree, a title, a master’s and a doctorate. Scientific research is important in the business environment because it is the ideal tool to solve the problems that arise daily in companies and official bodies, allowing timely and accurate decisions; Most importantly, each researcher can design his own research strategy based on widely known scientific models.
Héctor Aníbal Menacho Rojas graduated in industrial relations from the Universidad Particular San Martín de Porres and attended post-graduate studies at PUCP, Universidad del Pacífico and ESAN; He studied a masters in business management and a doctorate in business science from UNAP. He was director of the School of Administration of the Faculty of Economics and Business Sciences (Facen), he is responsible for the courses of Human Talent Management and Scientific Research Methodology in the Schools of Administration, Accounting and International Commerce and Tourism, as a professor at UNAP- FACEN, has developed research in the field of business in the Peruvian Amazon, currently works as a consultant for several public institutions and private companies, having published several works on his research.