Hyundai joins the metaverse with its mobility NFTs

Hyundai joins the metaverse with its mobility NFTs

From online meetings to food demonstrations, more and more companies are using the metaverse as a means to expand their businesses digitally.

interest in the “metaverse imposes among companies around the worldwhich are more and more interested in immersing themselves in this new ecosystem.

Last March, several companies revealed their plans building offices in the metaverse. Gucci, Nike, Coca Colaare some of the giants that have already joined and now more brands intend to follow in their footsteps.

The industry that remained to be added was there transport. However, everything changed: hyundai engine announced that it will become the first automaker to enter the non-fungible (or NFT).

The project, which will start in May, has its own official website and online channels. Discord Y Twitter, that are already enabled to see the progress.

Hyundai will launch a special collection of NFTs in the metaverse

Hyundai will launch a special collection of NFTs in the metaverse

Hyundai arrives in the metaverse with its own mobility NFTs

The company confirmed the launch through a video in which it presents its NFT universe: “Universe of metamobility”.

This reflects the concept of ‘Metamobility’, an initiative already unveiled at the CES 2022 innovation fair in Las Vegas.

At the time, the company detailed its goal of paving the way for a connection metaverse-intelligent device.

It’s a concept that revolves around mobility solutions in the metaverse and which, according to Hyundai, will expand its role around virtual reality (VR).


Why was this auto giant the first to launch mobility NFTs in the metaverse?

Hyundai’s business model for the metaverse

Under the project, the automotive multinational will release a total of 30 limited NFTs to celebrate the launch in collaboration with the specialized brand ‘Meta Kongz‘.

The Profits deriving from the assets will be allocated to the company itself. project management and community members.

The company has detailed that it will provide channels dedicated to the Hyundai NFT communitywhich will serve to continuously monitor the value of the assets.

The online networks will maintain a communication channel open 24/7 between the company and users, with real-time updates on news related to the initiative.

The expectation of the automaker to expand its presence

“The Hyundai NFT universe will expand the Hyundai brand experience, particularly with the MZ generation, in a whole new way, further strengthening our commitment to innovation in both the real world and the metaverse.” Thomas SchemerHyundai Global Marketing Director.

He added: “We are very excited to introduce ‘Metamobility’ through our NFTs and start this journey with ‘Meta Kongz’.”

Hyundai NFT will focus on mobility in the metaverse

Hyundai NFT will focus on mobility in the metaverse

What fast food brands are being added to the metaverse?

In the food industry, Taco Bell, Pizza Hut and Kentucky Fried Chicken (KFC) are some of the new franchises that have recently joined the metaverse, through Yum! Brands, owner of these.

The American fast food giant, which has more than 40,000 stores around the planet, will take its first steps in the Metaverse, after another direct competitor like McDonald’s did the same in February of this year.

McDonald's, one of the food giants that has already joined the metaverse

McDonald’s, one of the food giants that has already joined the metaverse

License to the metaverse

The information was disclosed by a trademark lawyer, Michael Kondoudis a personality who often heralds the entry of big names into the metaverse.

Kondoudis posted on his account Twitter that the Yum brand inquiries appeared before United States Patent and Trademark Office on March 25, 2022, in an effort to expand these brands to NFTs through virtual products and services.

“KFC filed trademark applications for its name and logo for: –Virtual Food and Beverage: NFT + NFT supported media—Online stores offering virtual goods — Virtual restaurants with “real and virtual goods,” the lawyer said in the tweet.

He added: “Of course Yum! Brands sees the potential of the Metaverse and is preparing its brands and brands for the virtual economy that will dominate it. ”

KFC, one of the newcomers in the world created by Meta Inc.

KFC, one of the new chains joining the world created by Meta Inc.

Other food brands that have already joined the ecosystem

On the other hand, the specialist pointed out that these presentations “follow the trend of other participants in the restaurant industry such as McDonald’s, Burger King, Panera Bread and Panda Express to begin preparations to participate in the Metaverse. “

The metaverse, the new obsession of companies around the world

The metaverse, the new obsession of companies around the world

Other restaurant chains are aiming for the same goal. For instance, Inspire Brands, Inc.trademark owner Arby’s, Baskin-Robbins, Buffalo Wild Wings, Jimmy John’s and Sonichas also recently filed several trademark applications to launch in the universe.