The Republic raised this possibility after analyzing how these two companies have fared in recent years, since, since the pandemic, the passenger air transport business has suffered heavy losses from which it is now recovering.
In fact, in the last two years, Avianca made big changes that were evident in front of the users. Prices, accommodation, planes, seats and attention are some of the most obvious and constantly commented on positively and negatively.
Viva Air, which for many years has been known as Viva Colombia, is one of those airlines that has entered the national and international market with great strength. In addition to being present in several cities in the country, it has also managed to expand to Peru. and open new international destinations.
This scenario would have opened up the possibility for Avianca to opt for a possible purchase of Viva Air, according to La República. There they reported itI am in consultation with the Superintendence of Industry and Commerce”To eventually give way to“ one of the businesses of the year and a powerful player in the cheap market ”.
(See also: Dan is the “top” of the cheapest airlines in Colombia and Viva Air is not the cheapest)
In that media, they added that the companies have not denied or confirmed this information, so doubts that this deal will be completed are latent.
Avianca would buy Viva Air: what would the airline business be like
Although there are several air transport companies in Colombiathese two are great competitors and have also shown it on social media.
Currently, according to La Republica, Avianca has 87 routes in Colombia and 128 in the worldproduct of its decades of experience and the growth it has had at the same time as flights were increasingly popular among citizens.
For its part, Viva Air arrived in the country with the low cost flight business and currently has 46 routes in Colombia and Peruplus 14 routes to the United States, Mexico, the Dominican Republic, Argentina and Brazil.
With this scenario, Avianca holds 45% of the Colombian market while Viva Air has 20%. In the event of a possible purchase or merger, it would remain at 65%. His pursuers, although far away, would be Wingo, Latam, Ultra Air, Easyfly, Satena, among others.